:root{--paper:#F6F1E7;--paper2:#EFE7D5;--ink:#2E332B;--mut:#7A7465;--hair:#E3DAC6;--pine:#173A26;--on-pine:#FBF8F0;--moss:#3F7F4E;--wheat:#C9A25E;--wa:#25D366}
*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font-family:'Manrope',-apple-system,'Segoe UI',Roboto,sans-serif;font-size:16.5px;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:820px;margin:0 auto;padding:0 20px}
h1,h2,h3{font-family:'Spectral',Georgia,serif;font-weight:600;line-height:1.15;margin:0}
h1{font-size:clamp(1.7rem,4.6vw,2.6rem)}
h2{font-size:clamp(1.35rem,3vw,1.9rem);margin-top:44px}
h3{font-size:1.1rem;font-family:'Manrope';font-weight:800}
p{margin:14px 0}
.hdr{position:sticky;top:0;z-index:20;background:color-mix(in srgb,var(--paper) 92%,transparent);backdrop-filter:blur(12px);border-bottom:1px solid var(--hair)}
.hdr-in{max-width:820px;margin:0 auto;padding:12px 20px;display:flex;align-items:center;gap:16px}
.logo{display:flex;flex-direction:column;text-decoration:none;line-height:1;gap:2px}
.logo img{height:34px;width:auto}
.logo span{font-size:9px;letter-spacing:.14em;text-transform:uppercase;color:var(--mut);font-weight:700}
.hdr .back{margin-left:auto;font-size:14px;font-weight:700;text-decoration:none;color:var(--moss)}
.crumb{font-size:13px;color:var(--mut);margin:26px 0 14px}
.crumb a{text-decoration:none}
.price-badge{display:inline-block;background:var(--pine);color:var(--on-pine);font-weight:800;font-size:15px;border-radius:999px;padding:8px 18px;margin:8px 0 6px}
.lead{font-size:18px;color:var(--mut);margin:16px 0 8px}
.inc{list-style:none;padding:0;margin:16px 0;display:grid;gap:9px}
.inc li{padding-left:26px;position:relative;font-size:15.5px}
.inc li::before{content:"✓";position:absolute;left:0;color:var(--moss);font-weight:800}
.steps{display:grid;grid-template-columns:repeat(5,1fr);border-top:1px solid var(--hair);margin-top:16px}
@media(max-width:700px){.steps{grid-template-columns:1fr 1fr}}
.steps>div{padding:18px 16px 20px 0;border-bottom:1px solid var(--hair);margin-right:16px}
.steps .n{font-family:'Spectral',serif;color:var(--wheat);font-size:14px;display:block;margin-bottom:8px}
.steps h3{font-size:14.5px;margin-bottom:5px}
.steps p{margin:0;font-size:13px;color:var(--mut)}
.faq details{border-bottom:1px solid var(--hair)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:16px;padding:16px 0;font-weight:700}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--wheat);font-size:20px}
.faq details[open] summary::after{content:"–"}
.faq p{margin:0 0 16px;color:var(--mut);font-size:15px}
.cta{background:var(--pine);color:var(--on-pine);border-radius:20px;padding:30px 26px;margin:44px 0}
.cta h2{color:var(--on-pine);margin:0 0 6px}
.cta .sub{color:color-mix(in srgb,var(--on-pine) 75%,transparent);font-size:14.5px;margin:0 0 18px}
.cta form{display:flex;flex-direction:column;gap:12px;max-width:420px}
.cta input{width:100%;padding:14px 16px;border:1.5px solid color-mix(in srgb,var(--on-pine) 30%,transparent);border-radius:12px;background:transparent;color:var(--on-pine);font-size:16px;font-family:'Manrope'}
.cta input::placeholder{color:color-mix(in srgb,var(--on-pine) 55%,transparent)}
.cta input:focus{outline:none;border-color:var(--wheat)}
.cta .btn{background:var(--wheat);color:#231A02;border:none;border-radius:12px;padding:15px;font-weight:800;font-size:16px;cursor:pointer;font-family:'Manrope'}
.cta .fine{font-size:12px;color:color-mix(in srgb,var(--on-pine) 60%,transparent);margin:0}
.msgs{display:grid;grid-template-columns:repeat(3,1fr);gap:9px;margin-top:16px;max-width:420px}
.msgs a{display:flex;flex-direction:column;align-items:center;gap:6px;padding:12px 4px;border:1px solid color-mix(in srgb,var(--on-pine) 25%,transparent);border-radius:12px;text-decoration:none;font-size:12px;font-weight:700;color:var(--on-pine)}
.msgs .ic{width:38px;height:38px;border-radius:50%;display:flex;align-items:center;justify-content:center}
.other{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin:18px 0 10px}
@media(max-width:600px){.other{grid-template-columns:1fr}}
.other a{border:1px solid var(--hair);border-radius:12px;padding:14px 16px;text-decoration:none;display:flex;justify-content:space-between;align-items:center;font-weight:700;font-size:15px;background:var(--paper)}
.other a:hover{border-color:var(--moss)}
.other a span{color:var(--wheat)}
.art p{font-size:16.5px}
.art h2{margin-top:36px}
.art .tag{display:inline-block;font-size:11px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--wheat);margin-bottom:10px}
.art ul{margin:14px 0;padding-left:22px}
.art li{margin:7px 0}
footer{border-top:1px solid var(--hair);margin-top:50px;padding:34px 0 60px;color:var(--mut);font-size:13.5px}
.foot-links{display:flex;flex-wrap:wrap;gap:8px 20px;margin-bottom:20px}
.foot-links a{text-decoration:none;color:var(--mut)}
.foot-links a:hover{color:var(--moss)}
.toast{position:fixed;left:50%;bottom:24px;transform:translateX(-50%) translateY(20px);background:var(--ink);color:var(--paper);padding:14px 24px;border-radius:999px;font-weight:700;font-size:14.5px;opacity:0;pointer-events:none;transition:.3s;z-index:50;text-align:center;max-width:90vw}
.toast.show{opacity:1;transform:translateX(-50%)}
/* ── Страницы кейсов ── */
.ceyebrow{font-size:12px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--moss);margin:26px 0 10px}
.case-page h1{margin:0 0 14px}
.cfacts{display:flex;flex-wrap:wrap;gap:14px 26px;font-size:15px;color:var(--mut);margin:0 0 20px;font-variant-numeric:tabular-nums}
.cfacts b{color:var(--ink)}
.cg{position:relative;margin:0 0 22px}
.cg-strip{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;-webkit-overflow-scrolling:touch;border-radius:16px}
.cg-strip::-webkit-scrollbar{display:none}
.cg-strip figure{flex:0 0 100%;scroll-snap-align:center;scroll-snap-stop:always;margin:0;position:relative;background:#0d120d;cursor:zoom-in}
.cg-strip img{width:100%;aspect-ratio:4/3;object-fit:cover;display:block}
.cg-strip figcaption{position:absolute;left:12px;bottom:12px;background:rgba(0,0,0,.5);color:#fff;font-size:13px;font-weight:700;padding:5px 13px;border-radius:999px;-webkit-backdrop-filter:blur(4px);backdrop-filter:blur(4px)}
.cg-ar{position:absolute;top:50%;transform:translateY(-50%);width:42px;height:42px;border-radius:50%;border:none;background:rgba(15,21,17,.5);color:#fff;font-size:22px;line-height:1;cursor:pointer;z-index:2;display:flex;align-items:center;justify-content:center;-webkit-backdrop-filter:blur(4px);backdrop-filter:blur(4px)}
.cg-prev{left:10px}.cg-next{right:10px}
.cg-count{position:absolute;right:12px;top:12px;z-index:2;background:rgba(15,21,17,.5);color:#fff;font-size:12.5px;font-weight:700;padding:5px 11px;border-radius:999px;-webkit-backdrop-filter:blur(4px);backdrop-filter:blur(4px);font-variant-numeric:tabular-nums}
.ctags{display:flex;flex-wrap:wrap;gap:8px;margin:2px 0 8px}
.ctags i{font-style:normal;font-size:13.5px;font-weight:700;color:var(--mut);border:1.5px solid var(--hair);border-radius:999px;padding:7px 15px}
.cg-lb{position:fixed;inset:0;z-index:120;background:rgba(5,8,5,.92);display:none;align-items:center;justify-content:center;touch-action:none}
.cg-lb.on{display:flex}
.cg-lb img{max-width:96vw;max-height:92vh;max-height:92dvh;transform-origin:center center;will-change:transform}
.cg-lbx{position:absolute;top:calc(16px + env(safe-area-inset-top));right:16px;width:44px;height:44px;border-radius:50%;border:none;background:rgba(0,0,0,.5);color:#fff;font-size:18px;cursor:pointer;z-index:2}
@media(min-width:700px){.cg-strip img{aspect-ratio:16/10}}
